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Posted on January 25th, 2012, 3:19pm
Blueprint Fractional
Recognizing that in today’s economy, buyers are looking to destination clubs, private residence clubs and fractional opportunities as the more practical means of owning recreational or resort property, Sotheby's International Realty Canada and Blueprint Global Marketing have created a division to exclusively focus on working with developers around the world to help them determine if a fractional real estate is the right solution for their development. Introducing Blueprint Fractional.
Blueprint Global Marketing and Sotheby’s International Realty® have brought some of the industry’s leading real estate specialists together to spearhead this new division, and by drawing on years of experience are here to help developers in North America and around the globe to determine the viability of a fractional solution for both new and distressed real estate based on seven key fractional variables:
- Lifestyle/Real Estate
- Combined Investment
- Value Proposition
- High-Demand Location
- Credibility
- Fraction Size
- Usage Potential
- Management and Operational Structure
When all of these categories are solid, a fractional offering becomes a sound, smart investment in the eyes of the buyer, and can increase absorption rates. To have Blueprint Global Marketing’s Fractional Division team experts assess your development, or to create and implement a successful marketing and sales campaign leveraging the Sotheby’s International Realty® network of over 50,000 brokers world-wide, OR you are a a prospective buyer looking for the right resort home ownership plan for your lifestyle, please call us today at 1.604.739.6519 or email us at ian@blueprintglobal.com.